Investopedia: Journey from Definitions to Industry Defining

Speaker Series

Learn from David Siegel, CEO, Investopedia how digital publishers can transform their business through data science and social. Digital marketers are spending hundreds of millions of dollars on developing great content but are insufficiently focused on growing their audience. Marketers should spend greater time on leveraging social media, newsletters and other traffic driving mechanisms to attract the largest audience, rather than focusing solely on the quantity of output. David Siegel, a digital media executive with over 18 years of experience leading organizations through innovative product development, rapid revenue growth and traffic acceleration will share his top 10 best practices on how to optimize your website traffic.

David Siegel is currently the CEO of Investopedia, the largest finance and investing education site, which currently reaches over 18 Million monthly unique visitors. He most recently served as President, Seeking Alpha, a crowdsourced investment research business with over 4 Million registered users. There, he oversaw all U.S.-based functions - sales, marketing, product and business development. Under his leadership, digital media sales is growing by 30% and subscription sales by over 300%.

Prior to Seeking Alpha, he served as the Senior Vice President and General Manager of Everyday Health’s Local Division, which connects consumers to health care professionals. Leading a large team, for the fastest growing division of the company, he built out specialty content sites, directories and marketing services for physicians, payors and hospitals.

David was previously the Senior Vice President, Strategy & Corporate Development for 1-800-Flowers.com, overseeing strategic planning, business and corporate development, marketing strategy, partnerships and analytics.  Prior to that role, he served as GM, New Businesses at Duane Reade. David has worked as a strategy consultant for Deloitte Consulting and William M. Mercer and as the Director, Organizational Development for DoubleClick.

David holds a BA in Philosophy, Politics & Economics from the University of Pennsylvania and an MBA from The Wharton School of the University of Pennsylvania.

When:
Wednesday, November 9, 2016
6:00 PM - 8:00 PM

Where:

Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

Cost:
WCNY Supporting & Silver Members - $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Gold & Benefactor Members - $0
Other Wharton Alumni/Guests - $40.00

Click here to register. Please register early as events can and do sell out quickly.

Due to building security requirements, you must pre-register for this event. Walk-ins cannot be accepted. Registration is subject to availability and will close on Tuesday, November 8 at 4:00pm Eastern - No Exceptions!