Location Is (Still) Everything
Speaker Series presents David Bell
Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.
But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of jeans—but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision-making process when it comes to buying online. So too, our willingness to search for and consume information depends on where we live and who we live next to.
David will give an overview of his unique GRAVITY framework from his book Location Is (Still) Everything that explains how the real and virtual worlds connect and what Internet sellers must consider in order to succeed. Some key examples will also draw from startups founded by Wharton alumni.
Click here for David R. Bell's bio.
When:
Thursday, September 18, 2014
6:00 PM to 8:00 PM
Where:
Midtown Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)
Cost:
WCNY Supporting Members - $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Silver, Gold & Benefactor Members - $0
Other Wharton Alumni/Guests - $40.00
Sign up early as the event will fill up quickly!
Click here to register
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Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.
But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of jeans—but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision-making process when it comes to buying online. So too, our willingness to search for and consume information depends on where we live and who we live next to.
David will give an overview of his unique GRAVITY framework from his book Location Is (Still) Everything that explains how the real and virtual worlds connect and what Internet sellers must consider in order to succeed. Some key examples will also draw from startups founded by Wharton alumni.
Click here for David R. Bell's bio.
When:
Thursday, September 18, 2014
6:00 PM to 8:00 PM
Where:
Midtown Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)
Cost:
WCNY Supporting Members - $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Silver, Gold & Benefactor Members - $0
Other Wharton Alumni/Guests - $40.00
Sign up early as the event will fill up quickly!
Click here to register
Due to building security requirements, you must pre-register for this event. Walk-ins cannot be accepted.
Registration will close on Wednesday, September 17th at 4:00 PM- No Exceptions!
Registration will close on Wednesday, September 17th at 4:00 PM- No Exceptions!
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