Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this talk based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It,  Dorie Clark -- HBR and Forbes contributor, and adjunct professor at Duke University’s Fuqua School of Business -- explains how to build a following around your ideas.

You’ll learn how to:

• Break through the noise and communicate in a way that makes others take notice
• Create a community that helps your idea spread
• Leverage social networks – online and off – to gain momentum
• Ensure your ideas receive the attention they deserve and make an impact 

Click here for Dorie Clark's bio.

When:
Wednesday, October 14, 2015 at 6:00pm

Where:
Midtown Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

Cost:
WCNY Supporting Members - $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Gold & Benefactor Members - $0
Other Wharton Alumni/Guests - $40.00

Books will be on display and available for sale at the event.

Click here to register