BEGIN:VCALENDAR PRODID:-//hacksw/handcal//NONSGML v1.0//EN BEGIN:VEVENT DTSTART;TZID=America/New_York:20190131T180000 DTEND;TZID=America/New_York:20190131T200000 LOCATION:Midtown Location, New York, NY, SUMMARY:Wharton Professor Peter Fader Discusses Customer Value and Why it Matters DESCRIPTION:Implement a Winning Strategy Driven by Customer Lifetime Value Author Speaker Series METHOD:PUBLISH END:VEVENT END:VCALENDAR