How U.S. Brands Can Win in China E-Commerce

Speaker Series Event

The Alibaba IPO reminds us that China has the largest e-Commerce market in the world, passing the U.S. in transaction volume in 2014.  Propelled by China's growing middle-class, this trend has helped leading consumer brands from Nike, Starbucks, and Disney win in the Chinese market.

What lessons can we draw from this consumer revolution in China and how can your company use e-Commerce to win in this fiercely competitive market?  Long-time China hand and China e-Commerce pioneer Frank Lavin will draw on his experience with as well as his background in China banking, trade negotiations, and market entry strategy to share techniques that companies can use to compete in China e-Commerce

Click here for Frank Lavin's bio.

Wednesday, January 28, 2015
6:00 PM – 8:00 PM


Midtown Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

WCNY Supporting Members - $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Silver, Gold & Benefactor Members - $0
Other Wharton Alumni/Guests - $40.00

Click here to register

Due to building security requirements, you must pre-register for this event.  Walk-ins cannot be accepted.
Registration will close on Tuesday, January 27 at 4:00 PM
- No Exceptions!