Wendy Federman Discusses the 'Business Side' of a Broadway Show

Media and Entertainment Speaker Series

Hear Wendy Federman, a multi-awarding winning Broadway theatre producer, discuss the business side of putting on a Broadway show.

Investing in a Broadway show is not for everyone. This is a high risk investment; with theatre especially, there are risks and, potential rewards, both financial and intangible.

Ultimately, when it comes to Broadway Theatre Investing, Wendy is as meticulous as she is professional: “You have a fiduciary responsibly to your investors and must be extremely concerned and cautious with people’s money."

About Our Speaker:
Wendy Federman is a multi Tony Award, Drama Desk Award, Drama League Award, and Outer Critics Circle Award winning Producer. She comes from a family who was firmly entrenched in the theatre and entertainment industry and was inspired by her family’s colorful history.

Wendy began her own theatrical career studying dance, singing, acting, piano and guitar at a very young age. Growing up in a home whose walls echoed the sounds of her mother’s beautiful soprano voice, Wendy began her own theatrical career studying dance, singing, acting, piano and guitar at a very young age. She dedicates every new production to the memory of her mother. Wendy began her theatrical life intending to be a performer, but she always had an eye for business. While earning a degree in behavioral science and management from New York University, Wendy would work behind the desk at her father’s office. This didn’t stop her from taking acting classes and attending auditions. However, when her father suddenly died at 60, she gave up her theatrical dreams: following the motto, “family first,” she joined her brother to become the third generation owner and operator of a global floral ribbon manufacturing and importing company. Through it all, Wendy still found time to keep up with her dance, singing and acting lessons in order to maintain her connection to the entertainment world.

Theatre producing is about a great product you believe in, finances in place, costs under control, and reaching your target market in order to achieve maximum sales. Business is business. Theatre will always be Wendy’s first love, and as luck would have it, the father of a child in her son’s playgroup happened to own two off-Broadway theatres. He realized Wendy’s passion and understanding for the theatre world, eventually asking her to co-produce the National Tour of Legends, starring Joan Collins and Linda Evans. After her first Producer credit, Wendy has not stop producing shows since. Today, this Tony Award winner is a fixture amongst the “who’s who” of Broadway insiders. Wendy is constantly attending readings and workshops of new and revival materials while travelling throughout the United States and London to looking for that special play or musical that may have Broadway potential. In the little down time she has, Wendy reads through the numerous play submissions that arrive through the mail. To learn more about Wendy, please go to www.foolishmortalsproductions.com.
For those of you that did not catch Wendy’s interview with Sandy Kenyon which aired on ABC TV news in August and ran in 6000 NYC taxis on TaxiTV, click here.
Wednesday, November 11, 2015 at 6:00pm


Midtown Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

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