WCAI NYC Alumni Networking Event

Wharton Customer Analytics Initiative (WCAI)

Join WCAI Co-Directors Pete Fader and Eric Bradlow at the Penn Club in New York City for an alumni networking event.
Professor Bradlow's talk will focus on modern marketing science to improve decision-making and why it’s not about big data, it’s about better data.
While many companies today are collecting enormous quantities of data, more profitable business decisions arise from better, newer, technology-enabled data sets; not simply bigger data. In this talk, Professor Bradlow will discuss the application of rich data to a variety of problems that range from CLV to ad targeting and attribution to optimal discounts. Examples from the financial services industry, CPG companies and current “Silicon-Valley” giants will be used to bring these concepts to life.
Following the presentation, attendees will have the opportunity to network with Professors Bradlow and Fader as well as fellow alumni.

Wednesday, November 11, 2015
6:00-9:00 p.m.

Penn Club of New York
30 W 44th St
New York, NY

Click here to register