What do Marilyn Monroe, Elvis Presley, Michael Jackson and Shaquille O’Neal have in common?

**SOLD OUT**
WCNY Retail Network (WhRN)

This event has sold out.

Please join the WCNY Retail Network of Fashion for an informative discussion on the power of licensing in the world of fashion led by Jamie Salter, Chairman and CEO of Authentic Brands Group, a brand development company. Authentic Brands Group is an industry leader and owns the licensing rights to such iconic brands as Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O'Neal, among others.

Jamie will discuss:
  • Brief overview of Authentic Brands Group, including owned and managed brands
  • Brief overview of licensing
Points to be covered:
  • The Power of Licensing to drive profitability
  • Positioning an iconic brand firmly in the luxury space
  • The ins and outs of licensing deals: which rights are licensed-how specific; exclusive versus non-exclusive; standard terms, deal structure; roles and responsibilities; opportunities/risks to licensor/licensee; global opportunities/risks
  • Department store/wholesale channel receptivity to licensed products
  • How to manage brand identity in a licensing agreement
  • Measuring brand impact/equity by region
Authentic Brands Group's mission is to build a global portfolio of world-renowned brands and to further enhance brand equity by partnering with industry leading brand licensees.  Authentic Brands Group's portfolio spans the Entertainment, Fashion and Sports segments. This vast footprint enables them to develop partnerships with key accounts across retail channels from high-end department and specialty stores to mid-tier and mass retailers.

Jamie Salter, Chairman and CEO of Authentic Brands Group, has for 29 years, consistently generated strong returns for investors in numerous lifestyle and fashion brand-related activities. Jamie's success encompasses the full spectrum of business activities.

Prior to ABG, Jamie was CEO of Hilco Consumer Capital Corp. ("HCC") and he previously served as President of GSI Commerce. Jamie has completed well over $4 billion of brand related investment, which has included both growth companies and turnarounds. His record of outstanding performance is a clear demonstration of his ability as a visionary to recognize value and seize opportunity.

When:
Wednesday, January 27, 2016
6:00 PM - 8:00 PM

Where:

Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

Cost:
WCNY Supporting Members - $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Silver, Gold & Benefactor Members - $0
Other Wharton Alumni/Guests - $40.00

To register for this event, please RSVP to whrn@whartonny.com.