The Startup Checklist: 25 Steps to a Scalable, High-Growth Business

Author Speaker Series

Small business activity may be on the rise, but not every startup can strike gold. According to the Kauffman Foundation, the typical American entrepreneur spends over $30,000 to start a new business before it even opens. The process is so complex that few founders do it correctly. And with so much information out there, it can be overwhelming.

Enter David S. Rose, who Forbes called “New York’s Archangel.”  His book THE STARTUP CHECKLIST: 25 Steps to Scalable, High-Growth Business (Wiley; April 26, 2016) applies the dual perspective of an angel investor and serial entrepreneur to give entrepreneurs the truth about the crucial dos and don’ts they need to take to get a business started and to attract capital. With his extensive experience as both an entrepreneur and angel investor, he provides the truth about what works and what doesn’t when it comes to starting a business designed from the start to have a lucrative exit for its founders and investors.

In his first book, ANGEL INVESTING, Rose gave valuable insight to aspiring angel investors on how to find and fund startups that offered the best opportunities for high returns, while offering entrepreneurs access to the mindset of these angels and how best to win them over. Now, he moves to the other side of the coin and helps entrepreneurs understand the critical intricacies of founding, running, scaling and exiting a startup designed for growth. Armed with his advice and step by step guidance, readers will build the confidence and awareness to ask the smart questions necessary to launch a successful startup—and to avoid deadly mistakes.

Over two thirds of startups are built on creaky foundations, and more than half of startup costs typically go directly toward cleaning up legal and practical problems caused by an incomplete or improper start.

Unless they are stopped in their tracks, these chickens will come home to roost the first time entrepreneurs try to raise outside capital from angel investors or venture capitalists.

This book is a one-stop checklist to starting off right. It assumes no prior knowledge about business—just a strong desire to create something seriously big, and to do so in the most effective, most efficient, and least expensive way possible. Rose, guides readers throughout the process, providing the background needed to understand the whys in addition to the whats and the hows.

Offering a peek behind the curtains of the angel investor and venture worlds, THE STARTUP CHECKLIST will resonate with the innovators and visionaries who have the passion, drive, and creativity to launch a great company, but who need a nuts-and-bolts guide to the hundreds of complex challenges that derail many a business on the journey from their first business card to a successful company sale or IPO.

Thursday, May 19, 2016
6:00 PM - 8:00 PM


Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

WCNY Supporting & Silver Members - $20.00 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Gold & Benefactor Members - $0
Other Wharton Alumni/Guests - $40.00

Click here to register. Please register early as events can and do sell out quickly.

Due to building security requirements, you must pre-register for this event. Walk-ins cannot be accepted. Registration is subject to availability and will close on Wednesday, May 18th at 4:00pm Eastern - No Exceptions!