David Bell (@davidbnz, The Wharton School)
David is the Xinmei Zhang and Yongge Dai endowed chair Professor at the Wharton School of the University of Pennsylvania and author of Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One. He is an awarding-winning teacher and researcher and developed Wharton’s first course on digital marketing and e-commerce. Previously, he held faculty positions at the Anderson School at UCLA (tenure track) and at the Sloan School of Management at MIT (visiting position). He has also taught at the Indian School of Business (Hyderabad) and at INSEAD (Fontainebleau).



Brian Fox (@Brian_C_Fox, McKinsey & Company)
Brian is a Senior Partner at McKinsey & Company and its global leader for Marketing in Pharmaceuticals and Medical Products. For over 10 years, he has helped healthcare companies find new ways to grow and improve profitability through innovative strategies in digital marketing and patient engagement. He also assists clients on marketing ROI, capability building, organizational design and operational improvement and M&A. His clients range from manufacturers of generic and branded pharmaceuticals to medical and personal care product companies to PBMs, distributors, pharmacies (retail and mail), providers, pharma services companies, and PE groups that invest in these areas.





Ryan Olohan (@RyanGOOGHealth, Google)
As the National Industry Director for Healthcare at Google, Ryan leads the teams responsible for developing and managing Google's relationships with pharmaceutical and consumer health companies. Ryan and his teams partner with the largest companies in the world to leverage Google's search, display, mobile, online video, and other platforms. His teams are also responsible for connecting the vast health resources and innovation at Google in an effort to push the industry forward.