David Norton

Chairman and Chief Marketing Officer GALE Partners

 
  • David Norton serves as the Chairman and Chief Marketing Officer of GALE Partners, a digital and analytics based agency / consultancy that has grown to more than 250 people in just over three years since being funded by MDC Partners, working with top brands across a broad range of industries, including retail, CPG, financial services and gaming.
  • He  was the  CEO of Accent for 18 months, a $80M entity which is focused on customer care.  MDC sold Accent to Startek at 6 times EBITDA after David transformed it in a multi-channel customer engagement agency partnering with clients such as Sprint, Bridgestone and BJ’s.
  • He is now serving on his third Board with Summit Partners, Home Care Assistance, after two very successful exits with Summit with National Veterinary Associates to Ares at a 13x multiple and Blue Pearl Emergency Veterinary Care to Mars for more than $1B.  He is also on the Board of Learners Edge, an online education platform and an advisor to CarePoynt, a healthcare focused loyalty platform.
  • Named 2010 Chief Marketer of the Year by CMO Magazine, David brings deep expertise in turning insights and analytics into action in marketing and operations.
  • David spent 13 years at Harrah’s & Caesars Entertainment where as CMO, he oversaw the company’s CRM, loyalty program, brand, advertising, hotel revenue management, multicultural marketing, consumer insights, VIP marketing teleservices, all websites, entertainment and retail.
  • Significant experience with PE firms, including Apollo, TPG, Summit Partners, CDR, Rockbridge and L Squared.
  • He recently released a book with McGraw Hill called The High Roller Experience that provides insights on how to use data and digital technology to transform organizations. .
  • He started his career at MBNA in Management Development before helping to form a robust loyalty function and moved to American Express where he ran the Telechannel across all business units.
  • Click here to listen to his interview on Wharton Radio in March of 2018.