Chairman and Chief Marketing Officer GALE Partners
David Norton serves as the Chairman and Chief Marketing Officer of GALE Partners, a digital and analytics based agency / consultancy that has grown to more than 250 people in just over three years since being funded by MDC Partners, working with top brands across a broad range of industries, including retail, CPG, financial services and gaming.
He was the CEO of Accent for 18 months, a $80M entity which is focused on customer care. MDC sold Accent to Startek at 6 times EBITDA after David transformed it in a multi-channel customer engagement agency partnering with clients such as Sprint, Bridgestone and BJ’s.
He is now serving on his third Board with Summit Partners, Home Care Assistance, after two very successful exits with Summit with National Veterinary Associates to Ares at a 13x multiple and Blue Pearl Emergency Veterinary Care to Mars for more than $1B. He is also on the Board of Learners Edge, an online education platform and an advisor to CarePoynt, a healthcare focused loyalty platform.
Named 2010 Chief Marketer of the Year by CMO Magazine, David brings deep expertise in turning insights and analytics into action in marketing and operations.
David spent 13 years at Harrah’s & Caesars Entertainment where as CMO, he oversaw the company’s CRM, loyalty program, brand, advertising, hotel revenue management, multicultural marketing, consumer insights, VIP marketing teleservices, all websites, entertainment and retail.
Significant experience with PE firms, including Apollo, TPG, Summit Partners, CDR, Rockbridge and L Squared.
He recently released a book with McGraw Hill called The High Roller Experience that provides insights on how to use data and digital technology to transform organizations. .
He started his career at MBNA in Management Development before helping to form a robust loyalty function and moved to American Express where he ran the Telechannel across all business units.
Click here to listen to his interview on Wharton Radio in March of 2018.