The Copywriter's Handbook - A Step-by-Step Guide to Writing Copy That Sells

Special Interest Speaker Series

** WCNY Response to COVID-19 **
This event has been postponed until Fall 2020.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products.

Among the tips revealed:
  • 8 headlines that work--and how to use them
  • The 5-step “Motivating Sequence” for generating more sales and profits
  • 10 tips for boosting landing page conversion rates
  • 10 techniques to ensure your emails get high open and click-through rates
  • How to create powerful “lead magnets” that double response rates
  • The “4 S” formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

  • "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." —David Ogilvy
  • "This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."—The Los Angeles Times

Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

Wednesday, April 21, 2020
6:00pm - 6:30pm Wine Reception
6:30pm - 7:45pm Lecture with Q&A

Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

WCNY Supporting Members - $30 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $60

Click HERE to register.  Please register early as events can and do sell out quickly.
Due to building security requirements, you must pre-register for this event.  Walk-ins cannot be accepted.
Registration is subject to availability and will close on Tuesday, April 20th at 11am - No Exceptions!

Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations.