Chair, Strategic Initiatives

Marketing and Communications Division

Reports to:
The Vice President of the Marketing and Communications Division.

Marketing and Communications Division:
The Marketing and Communications Division is responsible for membership engagement and developing, coordinating, and maintaining all communications with members and other committees. This Division manages the WCNY communications, consistent brand standards, the membership directory through the school, the website, the Club’s value proposition, and the dues business model. This Division is responsible for creating communications and services for the membership that will ensure a high level of member retention and bring new members, which is foundational for the Club. The Vice President is responsible for staffing and providing general management for the following committees and offices: Member Engagement, Content Development, Chief Technology Officer, Analytics and Insights, PR/Social Media, Sponsorship, Joseph Wharton Dinner, Awards Committee, and Strategic Initiatives.

Strategic Initiatives Committee:
Lead the development of new initiatives for member value and in line with the mission, goals, and strategies of the WCNY. This leader incubates new initiatives to launch a proof of concept to determine the appeal, business case, and role for long-term, sustainable value for the WCNY. In addition to the VP, Marketing and Communication, this leadership role partners with Programing, Sponsorships, Career Development, and other divisions to both identify and respond to unique and right-fit opportunities to advance the Club’s relevancy and revenue.

The Chair of Strategic Initiatives will help support the Marketing and Communications Division moving from initial concept to first launch with a test and learn mindset. Do you have a passion for building things and relationships coupled with an innate curiosity and pragmatic problem-solving? This leadership role is both a strategic and operational role for a leader who can inspire a team for new member offerings to capture the attention of our 30,000 alumni members. The Chair is also responsible, along with the VP Volunteers, for building a solid group of volunteers who can carry on the Committee’s work in years to come.

Time Commitment:
Time will vary throughout the year, but it will be approximately 2-4 hours per week on average. Our guiding principle is “many hands make lighter work.”

The Chair, Strategic Initiatives leadership role is well suited for alumni with business development, new product development, and entrepreneurial spirit. The ideal leader has exceptional organizational and communication skills, supported by a strong drive for action. Are you a Wharton alum who has the desire and time to share your talents to materially advance the Marketing and Communication Division for the Club?
All volunteers must be supporting members of the Wharton Club of New York. Adherence to WCNY policies, as evidenced by their review and signing of an annual acknowledgment form, is required.

Application Process:
Interested volunteers should complete the volunteer application and submit a current resume, contact information, indication of which volunteer position is of interest, and an explanation of your enlightened self-interest to serve the WCNY to Gabriela Sanchez, the Club’s Administrator at Once the submission is received, the applicant will be contacted by one of the Club’s volunteers. Recognizing this WCNY volunteer “job” is an extension of their professional brand, it is befitting for the selected volunteer(s) to treat this opportunity as seriously as a professional job. As Chair, Strategic Initiatives you will meet and work with an incredibly well-connected Wharton audience of thought-leaders with whom you share a meaningful affiliation.