Chair, Membership Engagement
Marketing and Communications Divisions
The Vice President of the Marketing and Communications Division
The Marketing Communications Division:
The Marketing and Communications Division is responsible for membership engagement and developing, coordinating, and maintaining all communications with members and other committees. This Division manages the Club communications in alignment with brand standards, the membership directory through the school, the website, the Club’s value proposition, and the dues business model. The Vice President is responsible for staffing and providing general management for the following committees and offices: Member Engagement, Content Development, Chief Technology Officer, Analytics and Insights, PR/Social Media, Sponsorship, Joseph Wharton Dinner, Awards, and Strategic Initiatives.
Membership Engagement Committee:
The Chair, Member Engagement is a critical, strategic role tied directly to the future health of the WCNY. You will be responsible for creating communications and services for the membership to ensure high-level retention and attraction of new members. Reenergizing member engagement is vital for relevancy and thus membership and prosperity of the WCNY alumni network. This Committee manages the dues structure and coordinates the communication of Club information across multiple communication channels. Membership Engagement is also responsible for creating welcome programs for alumni newcomers in the tri-State area.
Working closely with the Vice President and other Club’s Management Team members, the Chair is responsible for all activities related to the Club’s current and future membership, ensuring a high level of attraction and retention of alumni members. We are looking for a natural-born organizer – someone with a knack for gathering people together and energizing them. Partnering with the Chairs or Analytics and Insights and Content Development feedback and insights from our membership through a combination of surveys, direct communication is fundamental to this role. You will work with the VP of Marketing and other committee members to generate recommendations and ideas to drive member relevancy and engagement. The Chair is also responsible, along with the VP Volunteers, for building a stable group of volunteers in the Membership Committee who can carry on the Committee’s work in the years to come.
Time will vary throughout the year, but it will be approximately 2-4 hours per week on average. Our guiding principle is “many hands make lighter work.”
We are looking for a natural-born organizer – someone with a knack for gathering people together and energizing them. The ideal leader has exceptional organizational and people skills, supported by solid business/marketing experience and technical skills using Microsoft Office products. A creative and pragmatic problem solver is needed to generate concrete recommendations and ideas to drive engagement. Are you a Wharton alum who has the desire and time to share your talents to materially advance the Marketing and Communication Division for the Club?
All volunteers must be supporting members of the Wharton Club of New York. Adherence to WCNY policies, as evidenced by their review and signing of an annual acknowledgment form, is required.
Interested volunteers should complete the volunteer application and submit a current resume, contact information, indication of which volunteer position is of interest, and an explanation of your enlightened self-interest to serve the WCNY to Gabriela Sanchez, the Club’s Administrator at email@example.com. Once the submission is received, the applicant will be contacted by one of the Club’s volunteers. Recognizing this WCNY volunteer “job” is an extension of their professional brand, it is befitting for the selected volunteer(s) to treat this opportunity as seriously as a professional job. The Chair, Membership Engagement is a fantastic leadership opportunity to connect with the Club’s leadership, fellow volunteers, and other well-connect thought leaders and talk with them about what matters to them while building up your resume and personal network.