New Alumni Engagement Strategy and Communications Manager

Membership and Marketing Division

Reports to:
Vice President of the Membership and Marketing Division.

The Division:
The Membership and Marketing Division is responsible for membership, membership benefits and for developing, coordinating and maintaining all communications with members including committees responsible for sponsorship, membership, Club website, social media and general communications. This Division manages the Club’s Magazine, the membership directory through the school, the website and social media outlets, the Club’s dues structure and membership benefits. It is also responsible for ensuring a cohesive message for all member communication vehicles. This division is responsible for creating communications and services for the membership that will ensure a high level of member retention and for bringing new members into the club. Since continuing to attract new members is vital for the survival and prosperity of the alumni network, it is perhaps the most important function of the chapter.

Work with VP of Marketing to formalize a new-alumni strategy to drive new alumni engagement with the club and foster long-term alumni participation. Identify information needs, communication preferences, appropriate event mix and overall messaging. Identify and coordinate with on-campus influencers to drive graduate transition to WCNY.

Time Commitment:
Volunteer time commitments vary, but expect to give an average of two hours per week to this effort. Assume a higher level of commitment during late summer, early fall.

All volunteers must be supporting (dues paying) members of the Wharton Club of New York. The type of person would be most suited for the position: an organized business/marketing professional who is adept at using Social Media platforms for business-related communications and is looking for a challenging volunteer position that will benefit the entire membership of the Club. We are looking for people who have the time to give to the Club.

Application Process:
Interested volunteers should complete the volunteer application and submit a resume to Gabriela Sanchez, the Club’s Administrator at a resume clearly indicating which volunteer position is of interest and explaining your enlightened self-interest in serving the Club. Once the submission is received, the applicant will be contacted by one of the Club’s volunteers. The Club expects that each selected volunteer will treat this volunteer "job" as seriously as a professional job and recognize that it is an extension of his or her professional world.