Win Customers in an Era of Endless Disruption
Wharton Webinar Series
Webinar Title: Win Customers in an Era of Endless Disruption
Webinar Date: Thursday, June 4, 2020
Webinar Time: 12:00 PM ET - 1:00 PM ET
Led By: Barbara E. Kahn, Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center
Click here to register.
About this session:
We are just witnessing the start of radical changes that will revolutionize the way shopping in every way. Customers' expectations are being ratcheted up, making winning (and keeping) those customers all the more challenging. In this session, Professor Kahn will examine the companies that have been most successful during this wave of change and offer insights into what we can learn from their ascendance. Building on these insights, she will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment.