Field Tested Strategies to Fight Churn and Improve Net Retention

Panelist Bio's


Adam Echter
Adam Echter has been with Simon-Kucher for a decade and brings nearly two decades of sales, pricing, and marketing experience in B2B including manufactured goods, industrial equipment and technology industries. He has built pricing organizations throughout North America, Europe & Asia with an emphasis on transitioning transactional business toward recurring revenue models. Adam is a regular speaker on the topic of price model change at events including Private Equity International, SMART Industry, and the Professional Pricing Society. He is a frequent University guest lecturer and authors content focused on bringing SaaS-pioneered monetization models to legacy, industrial firms. Adam received his bachelors degree in Mechanical Engineering from the University at Buffalo and an MBA in Finance from the University of Rochester.
Eddie Hartman
Eddie Hartman built and ran one of the largest digital properties in the world, LegalZoom (2018 valuation: $2.4BN), the leading global legal online services company, serving as both Chief Technology and Chief Product Officer for more than a decade. As part of his 10+ years of experience in consulting, he planned and executed pricing, packaging, and sales optimization projects for Fortune 500, AMLAW 100, and high-growth companies; digital transformation strategies for clients including AT&T Wireless and Oakwood Worldwide, led the first-ever M&A between a US corporation and a law firm, and helped launch fast growth venture-backed legal tech companies such as Ironclad and FairShake. He is the co-author of the upcoming Monetizing Digital and internal editor of Monetizing Innovation. Eddie earned a B.A. and B.S. from Yale University and an MBA from The Wharton School at the University of Pennsylvania where he was a Palmer Scholar. He is also a member of the State Bar of California.

Shikha Jain
Since joining Simon-Kucher in 2012, Shikha Jain has become a specialist in all topics related to top-line growth. Her client portfolio spans the B2C world, including consumer goods, durables, cosmetics, fashion/apparel, grocery, consumer services, consumer internet, and luxury goods. Shikha works with C-level executives to find solutions for effective go-to-market strategies across price strategy and optimization, portfolio architecture, promotional effectiveness, consumer segmentation and value proposition, and revenue management organization and creation. While her work has been primarily in the US, she has experience across Europe, Asia, and Latin America. Shikha received her Master of Business Administration from the University of Chicago Booth School of Business with a concentration in strategy and marketing. She holds a bachelor’s degree in economics and mathematics from Smith College. Prior to completing her MBA, Shikha worked as an analyst for a global investment bank, focusing on M&A and capital markets advisory.