Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the director of the Jay H. Baker Retailing Center. She served as Executive Director of the Marketing Science Institute (MSI) (2019-2021). She has published more than 75 articles in leading academic journals and been featured in the New York Times, The Wall Street Journal, Financial Times, NPR, Washington Post, Fortune, Fast Company, and Forbes, as well as on NPR and The Today Show, among other outlets. In addition to The Shopping Revolution, she is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and coauthor of Grocery Revolution: The New Focus on the Consumer.



Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is “a must-read for anyone who aspires to reach customers today—and tomorrow” (Marc Lore, President & CEO, Walmart eCommerce US).

“A brisk and thought-provoking anatomy of shopping in the 21st century.”
— Kirkus Reviews

“A brilliant analysis of the disruptive effect that Amazon is having on the retail industry and how stores can fight back in order to survive.”
— Walter Loeb, Forbes

“An essential read for anyone who wants to keep pace with their customers and anyone who wants to understand the massive changes underway in retail.”
— Neil Blumenthal, co-CEO and co-founder, Warby Parker

“How retailers and brands engage with customers is undergoing a profound transformation and The Shopping Revolution provides a thoughtful framework on how to innovate in the new world of retail.”
— Oliver Chen, Managing Director, Cowen and Company

“A must-read for anyone who aspires to reach customers today—and tomorrow.”
— Marc Lore, CEO, Walmart eCommerce US

“A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today’s seemingly unbeatable retailers…. The Shopping Revolution is an indispensable guide for anyone who has a product to sell in the retail world.”
— Stuart Weitzman, Founder, Stuart Weitzman LLC

“Sharing the stories of successful companies, Barbara Kahn offers a framework to structure strategic thinking and set the path for success. Highly recommended for anyone who wants to understand how to compete in retail—now and in the future.”
— Pierre-Yves Roussel, Member of the Executive Committee, LVMH (Louis Vuitton - Moët Hennessy)

“The Shopping Revolution is ideal for those who want to gain insight into the dynamically changing retail industry. This great read covers the mechanics at play in a straight-forward manner and will help readers understand the direction retailers must take to succeed.”
— Al Sambar, Managing Director, Kurt Salmon, part of Accenture Strategy

“I highly recommend The Shopping Revolution to anyone who wants to understand the changes in retail and learn how to outperform the competition.”
— Thomas Kingsbury, CEO, Burlington Stores