
What’s Your Story? Learn how to craft yours and use it strategically to grow your network, increase opportunities and achieve career advancement.
A strong professional presence is critical to achieving goals, whether that is career advancement in your current industry, seeking a seat on for-profit or non-profit boards, a career pivot, finding new clients, investors, partners, or selling your company.
Storytelling is a strategic tool that can elevate your presence and drive impactful connections. In this session, you'll learn how to engage your audience on an emotional level, making your insights more memorable, persuasive, and relevant.
Storytelling can help build authentic connections with clients, colleagues, and stakeholders, creating trust and alignment. In moments of transition or transformation, stories can become the linchpin for driving acceptance and buy-in for new ideas or directions. This interactive session equips you with the confidence and tools to bring your professional story to life in a way that transforms impressions into opportunities.
We'll explore how to:
In 2006 Anouk Pappers started a storytelling expedition: ‘Around the World in 80 Brands’. The goal was to help brands and companies convey their message by means of storytelling. She traveled the world, looking for brands with a purpose and people with a vision. She has interviewed over 900 CEOs, CMOs, business leaders and entrepreneurs across the globe and has published 15 books. In 2015, Anouk founded Signitt to focus on the needs of business and social leaders to build their online presence. Because of the global scope of her business and the wide range of senior leaders she worked with, Anouk has seen, first-hand, that taking control of a person’s online presence is key to achieving their next business goal. She is a sought-after, engaging speaker and shares her learnings, insights and many tips and tactics on how to navigate the online world with your personal brand.
When:
Wednesday, April 23, 2025
6:00 PM ET – 7:00 PM ET
Cost:
WCNY Supporting Members – $20 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni/Alumni Guest Ticket – $40
Gold & Benefactor Member – $0
Virtual Access Information:
Registered guests will receive the Zoom link 24 hours prior to (and the morning of) the event date to the email address provided during registration. If you do not receive the Zoom link within this timeframe, please first check your spam folder to check receipt. If you are registered and are unable to locate the meeting link, please contact Gabriela Sanchez no later than 9:00 AM ET on event date to ensure we have ample time to assist you.

Pre-registration is required. Please register early as this event will sell out quickly.
Registration is subject to availability and will close on Wednesday, April 23rd at 9:00am.
Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.
A strong professional presence is critical to achieving goals, whether that is career advancement in your current industry, seeking a seat on for-profit or non-profit boards, a career pivot, finding new clients, investors, partners, or selling your company.
Storytelling is a strategic tool that can elevate your presence and drive impactful connections. In this session, you'll learn how to engage your audience on an emotional level, making your insights more memorable, persuasive, and relevant.
Storytelling can help build authentic connections with clients, colleagues, and stakeholders, creating trust and alignment. In moments of transition or transformation, stories can become the linchpin for driving acceptance and buy-in for new ideas or directions. This interactive session equips you with the confidence and tools to bring your professional story to life in a way that transforms impressions into opportunities.
We'll explore how to:
- Shift from reciting credentials to telling a vision-driven, memorable story about your career trajectory and future potential.
- Present recommendations, career achievements, or pivots in a way that resonates with key stakeholders.
- Understand when and how to use stories in written, and oral, formats.
- Craft compelling narratives that articulate your unique contributions.
In 2006 Anouk Pappers started a storytelling expedition: ‘Around the World in 80 Brands’. The goal was to help brands and companies convey their message by means of storytelling. She traveled the world, looking for brands with a purpose and people with a vision. She has interviewed over 900 CEOs, CMOs, business leaders and entrepreneurs across the globe and has published 15 books. In 2015, Anouk founded Signitt to focus on the needs of business and social leaders to build their online presence. Because of the global scope of her business and the wide range of senior leaders she worked with, Anouk has seen, first-hand, that taking control of a person’s online presence is key to achieving their next business goal. She is a sought-after, engaging speaker and shares her learnings, insights and many tips and tactics on how to navigate the online world with your personal brand.
When:
Wednesday, April 23, 2025
6:00 PM ET – 7:00 PM ET
Cost:
WCNY Supporting Members – $20 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni/Alumni Guest Ticket – $40
Gold & Benefactor Member – $0
Virtual Access Information:
Registered guests will receive the Zoom link 24 hours prior to (and the morning of) the event date to the email address provided during registration. If you do not receive the Zoom link within this timeframe, please first check your spam folder to check receipt. If you are registered and are unable to locate the meeting link, please contact Gabriela Sanchez no later than 9:00 AM ET on event date to ensure we have ample time to assist you.

Pre-registration is required. Please register early as this event will sell out quickly.
Registration is subject to availability and will close on Wednesday, April 23rd at 9:00am.
Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.