Join the Wharton Club of New York with guest speaker Peter Fader, Professor of Marketing at the Wharton School for this invaluable event.
Professor Fader will share highlights of his recent research (and commercialization efforts) for two important topics that demand more rigorous approaches than what we see in current practice: (1) predicting customer lifetime value and (2) human resources management. Much of his career has focused on the first topic – developing forward-looking models of customer value, motivating firms to use them, and developing an ever-increasing (and increasingly impactful) set of applications to demonstrate their value in a transparent, accountable manner. More recently he has been bringing similar perspectives (and rigor) to HR assessment and its associated use cases (e.g., learning/development, financial compensation, and desires to optimize organizational efficiency/effectiveness). In this session he’ll cover the challenges to be overcome across these two settings (some that are shared, some idiosyncratic), an overview of the methods involved, some case studies of companies making progress on one or both dimensions, and some longer-term aspirations to bring these two approaches together.
When:
Monday, October 6, 2025
6:00 PM - 6:30 PM Wine & Cheese Reception
6:30 PM - 7:15 PM Presentation by Peter Fader
7:15 PM - 7:30 PM Q&A
Where:
Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)
Cost:
WCNY Supporting Members - $26 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $52
Gold & Benefactor Members - $0
Pre-registration is required. Please register early as this event will sell out quickly.
Registration is subject to availability and will close on Monday, October 6th at 9:00am.
Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.
Professor Fader will share highlights of his recent research (and commercialization efforts) for two important topics that demand more rigorous approaches than what we see in current practice: (1) predicting customer lifetime value and (2) human resources management. Much of his career has focused on the first topic – developing forward-looking models of customer value, motivating firms to use them, and developing an ever-increasing (and increasingly impactful) set of applications to demonstrate their value in a transparent, accountable manner. More recently he has been bringing similar perspectives (and rigor) to HR assessment and its associated use cases (e.g., learning/development, financial compensation, and desires to optimize organizational efficiency/effectiveness). In this session he’ll cover the challenges to be overcome across these two settings (some that are shared, some idiosyncratic), an overview of the methods involved, some case studies of companies making progress on one or both dimensions, and some longer-term aspirations to bring these two approaches together.
When:
Monday, October 6, 2025
6:00 PM - 6:30 PM Wine & Cheese Reception
6:30 PM - 7:15 PM Presentation by Peter Fader
7:15 PM - 7:30 PM Q&A
Where:
Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)
Cost:
WCNY Supporting Members - $26 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $52
Gold & Benefactor Members - $0
Pre-registration is required. Please register early as this event will sell out quickly.
Registration is subject to availability and will close on Monday, October 6th at 9:00am.
Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.