'Starting Up, from Concept to Business!'

Wharton Entrepreneurs- Education and Resource Network (WE-EARN) Affinity Group


Join the Wharton Entrepreneurs Education and Resource Network- for our next event that will cover the nuts and bolts of taking your idea and making it reality.  Our panelists come from three rapidly growing technology-based startups that have shown significant market traction, and raised funds from top investors.

We will hear from 3 founders who took different paths to bring their idea to market.  Looking at it through the lens of the first 1-2 years of a business, we will cover topics such as:

  • Building your Minimum Viable Product
  • Product-Market fit
  • Customer acquisition
  • Accelerator programs and business plan competitions
  • Seed funding
The 3 founders and companies are:
Josh Wais, Co-Founder, WantWorthy (http://Wantworthy.com/)
Rohan Deuskar, Co-Founder and CEO, Stylitics (http://www.stylitics.com/)
Corey Pierson, Founder, Custora (https://www.custora.com/)

*See below for additional company and founder information.

Please contact us with any questions at weearn@whartonny.com. We look forward to seeing you there!

Ross Klenoff and Marcus Dahllof, Co-Chairs, Wharton Entrepreneurs - Education and Resource Network (WE-EARN).

Wednesday, August 8, 2012
6:30 PM-9:00 PM


Midtown location (Address will be emailed to registered guests prior to event)

WCNY Supporting Members - $10 (WCNY basic membership costs $95/year at Join/Renew Membership)
Other Wharton alumni (and guests) - $40

Who Is Membership Open to?
Membership is limited to those that both: 1) are Wharton undergrad or Wharton MBA alumni and 2) are or were actively (a) pursuing an entrepreneurial venture or (b) serving as an advisor/financing source for entrepreneurial ventures.  Membership is not open to vendors at this time.

To request to be included in WE-EARN, please email weearn@whartonny.com:
1. Your Wharton graduation year(s),
2. A short two-liner about your activity in entrepreneurship/new ventures,
3. Your professional email address and contact info., and
4. Your personal email address to keep in touch throughout your career.

Click here to register

When you register, we encourage you to include the following optional information:
(i) employer, (ii) job title and (iii) areas of interest or expertise. This will help us make value-added connections for all members.

NOTE: Our events typically sell out.  Please register early if you know you want to attend.

Due to building security requirements, you must pre-register for this event.  Walk-ins cannot be accepted.
Registration is subject to availability and will close on Tuesday, August 7th at 4:00pm - No Exceptions! 

For more information on WE-EARN, please visit the Wharton Entrepreneurs - Education and Resource Network page.

More about the Founders and their Companies:

Stylitics is where the stylish and savvy go to organize their style, plan outfits, and discover new trends and looks from a fashion-forward community of users.  Through innovative use of real-time style data, Stylitics gives users insight into the inner workings of their closets.  Stylitics was nominated along with Pinterest and Instagram as “The Next Big Thing in Tech” at the 2012 Fashion 2.0 Awards  and was the Grand Prize Winner of the 2011 Wharton Business Plan Competition

Rohan Deuskar, Co-Founder and CEO, Stylitics
Rohan heads strategy, product development, and overall operations at Stylitics. In previous roles, Rohan has built award-winning products for mobile marketing pioneer Vibes Media and Amazon, and has received a number of industry accolades for innovation in fashion and technology. He holds an MBA from Wharton, where he served as Captain of the Rowing Team & Entrepreneurship Club President.

Wantworthy is an online shopping tool that lets users save products from any site into one place, organize items into groups, get alerted when items get on sale and get feedback from friends.

Josh Wais is the co-founder and COO of Wantworthy, an NYC-based startup funded by TechStars and a number of top investors.  Prior to founding Wantworthy, Josh was part of the investment team at Qualcomm Ventures focusing on software and services and worked in product management and business development at Shopkick.  Josh earned a BS in Economics from The Wharton School at The University of Pennsylvania.

Custora is a customer analytics tool that uses behavioral modeling to help retailers earn more from happier customers.

Corey Pierson is the co-founder of http://www.custora.com/ - a marketing platform that enables online retailers to leverage the latest forms of predictive customer analytics in their marketing campaigns. Custora's goal is to help retailers deliver 1:1 marketing communication to each individual customer, and they currently work with Etsy, Fab.com, Kobo, Threadless, and various other ecommerce companies. Prior to cofounding Custora, Corey worked for IDEO and a handful of software startups. He has a BSE and an MBA from Penn/Wharton.