The Purpose is Profit

Wharton Entrepreneurs Education and Resource Network (WE-EARN)

Our next event features Ed “Skip” McLaughlin and Wyn Lydecker, authors of “The Purpose Is Profit: The Truth about Starting and Building Your Own Business.”

The reviews are in:

"The Purpose Is Profit provides the roadmap and motivation needed to win the startup game. It is required reading for every entrepreneur committed to building a profitable business.''
-- Barbara Corcoran, Shark Tank Investor and Founder, The Corcoran Group

''There are no shortcuts. Startup success requires a solid business model, disciplined execution, and a profound commitment. 'The Purpose Is Profit' provides blueprints and tools entrepreneurs need to start and scale a business.''
-- Joel Peterson, Chairman, jetBlue Airways & Consulting Professor, Stanford Business School

Ed and Wyn will distill some of the keys lessons they share in their in book, including: 
  • Why distinctive competence trumps passion
  • Where and when to get funding without losing control
  • How to build an entrepreneurial brand that lasts
  • Why profit should be factored into every business decision
  • How ethical behavior breeds trust and unlocks profit
Ed is the founder of four businesses. He bootstrapped his first business, United Systems Integrators Corporation (USI), a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and became CEO of their Global Workplace Business for the Americas.

Wyn is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often.  Wyn has an MBA in finance and marketing from Wharton.

As always, there will be opportunities for your questions.

Wednesday, September 21, 2016
6:30 – 6:45 – Networking
6:45 – 7:20 – The Purpose is Profit
7:20 – 7:30 – Q&A
7:30 – 7:45 - Networking


Midtown Location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

WCNY Supporting Members - $15 (WCNY basic membership costs $95/year at Join/Renew Membership)
Gold and Benefactor Members - $0
Other Wharton alumni (and guests) - $40

Click here to register.  Please register early as events can and do sell out quickly.

If you’d like to be considered for speaking and/or panel opportunities, please reach out.

Please contact us with any questions at We look forward to seeing you there!

Ross Klenoff, Chair, Wharton Entrepreneurs - Education and Resource Network (WE-EARN).

Due to building security requirements, you must pre-register for this event. Walk-ins cannot be accepted.
Registration is subject to availability and will close on Tuesday, September 20th at 4:00pm - No Exceptions!

For more information on WE-EARN, please visit the Wharton Entrepreneurs - Education and Resource Network page.