The High Roller Experience

How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

 
Walking through Caesars in Las Vegas may seem like a dream - the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magical" experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM, and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business.

The author also shares case studies from the work at GALE helping companies leverage technology and big data advances to improve the customer experience and build customer loyalty across a wide range of industries. With this book to guide you, you'll learn how to use loyalty programs, analytics, and digital technology to drive phenomenal transformational change and rapid revenue growth within your own organization.

Click here for David Norton's bio.

When:
Thursday, November 15, 2018
6:00 PM - 8:00 PM

Where:
Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)

Cost:
WCNY Supporting Members - $20 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Guests - $40
Gold & Benefactor Members - $0

Click here to register. Please register early as events can and do sell out quickly.
 
Due to building security requirements, you must pre-register for this event.  Walk-ins cannot be accepted.
Registration is subject to availability and will close on Wednesday, November 14th at 4:00pm - No Exceptions!