Driven by advancements in technology and the impacts of COVID-19, the sports industry has experienced rapid change. Join Wharton Professor Rob DiGisi (WG’93) to explore the vital issues driving consumer engagement in the Sports Industry and the exciting changes to come.

With passionate fan bases, global celebrities and an affinity/loyalty that passes from generation to generation, few businesses garner more interest than the sports business. The digital age has brought thousands of entertainment options, households are dropping cable television and legalized sports betting is now in the palm of your hand. Sports have always been exciting but these issues and the core dynamics make the business of sports more compelling than ever.

Join Rob, on Thursday, December 10th, to explore the vital issues that affect how we consume and engage with our favorite teams, players and athletic competitions.

About Rob DiGisi
In early 2018, Rob DiGisi, a Wharton 1993 MBA graduate, returned to Wharton to teach Sports Business Management to both undergrad and MBA students. Rob draws on thirty years of experience to help students examine the various structures, delivery systems, revenue models and marketing strategies that are the foundation of the teams, schools and players that millions passionately follow and support.

In addition to teaching at Wharton, Rob operates Iron Horse Marketing, a boutique consultancy focused on launching new ventures, partnership marketing and strategic development. He frequently moderates panel discussions at industry events and is a regular sports business contributor on Wharton Business Daily on Sirius XM, channel 132. You can find more information regarding Iron Horse Marketing, including recent interviews here.

In addition to receiving his MBA from Wharton, Rob is a graduate of Boston College and lives in northern New Jersey with his wife and two sons.

Thursday, December 10, 2020
12:00 PM ET - 1:00 PM ET

WCNY Supporting Members - $5 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $10
Gold & Benefactor Members - $0

Meeting Access Information:
A link, accessible by personal computer, tablet or smartphone, will be emailed to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile.  Please login to update your profile and confirm that the email address listed is correct.  We will attempt to provide the ability to ask questions at the end of the presentation and time permitting.

Click here to register. Please register early as events can and do sell out quickly. 

Registering from another Wharton alumni club? Click here for assistance.
Pre-registration is required.  Registration is subject to availability and will close on Thursday, December 10th at 11:00am.

Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations.