The Wharton Investment Resource Exchange Network (WIRE) at the WCNY is proud to host an interview webinar with Dr Erich Joachimsthaler, a leading expert in platform business models and growth.

Platforms are disrupting markets everywhere – and moving the ceiling on how high valuations can rise. Best-selling author Erich Joachimsthaler will discuss what it takes to build one, how to make one successful and achieve exponential growth.

Join us for a lively discussion on how strategy, branding and growth are changing in the world of platforms. The interview will delve into network effects and how needs and wants of today’s consumers are only met through building platform business models. We’ll also discuss how to meet consumer needs by developing brands through radically novel strategies.

About Erich Joachimsthaler
Erich Joachimsthaler, Ph.D. is a rare combination of consultant, author, entrepreneur, academic, and researcher who sheds light on massive branding, marketing, and digital transformations.

An award-winning author of several books and over 100 articles, Erich is a strategy, innovation and branding expert, “one of the most sought-after keynote speakers on the topic of marketing,” the founder & CEO of VIVALDI, and a visiting professor and lecturer at prestigious universities around the world.

His particular focus is on developing new marketing strategies applied to industries facing disruptive transformation from rapidly changing customer expectations. He has worked with hundreds of companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age. His experience and thought leadership have informed his new book, The Interaction Field, which describes the emergence of a new business model of the same name. In his book, he presents “a thrilling new way of looking at a successful business model for the future,” predicting that successful companies will shift from transactional business models to an interactional model. This new model goes further than solely extracting value for the benefit of investors or shareholders, it creates value for all participants engaged in the Interaction Field, as well as society at large.

About Anne Olderog
Anne Olderog (WG'99) has 20 years of experience advising some of the world’s most visible brands and organizations. Her recent project work includes new product launches for a financial service company, creating new brands for a technology player and strategic planning and marketing strategy for a large public institution.

Prior to Vivaldi, Anne was head of strategy at a boutique innovation firm, where she created new brands and laid out innovation strategy for clients such as Pepsi, Kellogg’s, Dannon, and Twinings. Her background in branding enables her to combine the rigor of an analytical approach with creative insights and out-of-the box thinking. She also brings experience in leading organizations through change as a former Senior Director of Strategy & Corporate Development at Bertelsmann, one of the world’s largest media companies. She started her career in the mergers and acquisitions/corporate finance group at Goldman Sachs.

Monday, April 19, 2021
12:30 PM ET - 1:30 PM ET

WCNY Supporting Members - $10 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $20
Gold & Benefactor Members - $0

Meeting Access Information:
A link, accessible by personal computer, tablet or smartphone, will be emailed to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile.  Please login to update your profile and confirm that the email address listed is correct.  We will attempt to provide the ability to ask questions at the end of the presentation and time permitting.

Pre-registration is required. Please register early as events can and do sell out quickly.
Registration is subject to availability and will close on Monday, April 19th at 9:00am.

Registering from another Wharton alumni club? Click here for assistance.

Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.