Join the Wharton Retail Network (WhRN) for deep insights about how new and existing brands can appeal to the next generation and form a foundation for creative communications across the full range of media.

This event has special value for:
  • CMO's
  • Brand Leaders
  • Retailers
  • Business and Brand Strategists
  • Marketers
  • Entrepreneurs
  • Designers and Creatives
Our guest branding experts lead Beardwood&Co, a fully integrated branding agency focused on strategy, design and innovation. Beardwood&Co has appeared twice on the Inc 5000 list of fastest-growing US companies. Their work is regularly featured in industry publications and winner of numerous awards, including GDUSA, Dieline Design Effectiveness, and PAC Awards.

They will share insights so your brand can excel as A Brand That Adds. That includes new success criteria for brands, and how those drive impact today. Their presentation will feature:
  • A checklist to diagnose and improve your brand, plus real-life examples of how brands are delivering impact.
  • Why the top-down brand-building model of the past doesn't work and how an inclusive and entrepreneurial approach is winning in today's world.
  • Behind the scenes learning from two complex branding projects. Explore the rebranding of Pottery Barn and its family of retail experiences and uncover the process of creating a new CPG entry into the very crowded tea category with Choice Organics.
The meeting will include ample opportunity for audience questions and sharing.

Julia Beardwood - Founding Partner, CEO
Originally from the UK, Julia received her first brand training at powerhouse P&G, then moved to New York for a career in advertising. Joining well-known branding firm Landor in 1997, she found her deepest professional interests to be brand strategy and design. She founded Beardwood&Co in 2004 to focus on branding work with amazing people. She was named one of EY’s Entrepreneurial Winning Women, a program that recognizes women-owned businesses with high potential to scale. In her own words: “People call me a brand therapist because I listen to their challenges and help them figure out what to change.”

Ryan Lynch - Partner, Chief Strategy Officer
After a decade at Landor and work on many global brands, Ryan did some globe-trotting as a Senior Inventor with consultancy ?WhatIf! Innovation. He joined Beardwood&Co in 2005. Ryan explains, “I wanted to create a place where creative campfires burn brightly and brilliant people collaborate to solve the juiciest challenges.” Ryan has led strategy and insight projects spanning continents and categories for Pottery Barn Brands, Colgate, Honest Tea, Diageo, American Express, Citi, Dyson, Astra Zeneca, Nestle, and HBO.

About Our Event Chair
Terry Pranses is a member of the WhRN Steering Committee. He heads Pranses Research Services, which provides qualitative and quantitative insights for both new and reimagined brands, often teaming with their communications and design agencies. Prior to founding his firm, Terry was Vice President at Young & Rubicam Advertising, with involvement in client services and new business.

This is a great opportunity to learn from branding professionals, combining new knowledge to the challenges you and your company are facing.

Wednesday, June 22, 2022
6:00 PM ET - 8:00 PM ET

WCNY Supporting Members - $10 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $20
Gold & Benefactor Members - $0

Virtual Meeting Access Information:
A link, accessible by personal computer, tablet or smartphone, will be emailed to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile.  Please login to update your profile and confirm that the email address listed is correct.  We will attempt to provide the ability to ask questions at the end of the presentation and time permitting.

By registering for this event, you agree to the following:
I understand that this session may be recorded and made available, and that my image, name, comments, or questions may appear on-screen.

Pre-registration is required. Please register early as events can and do sell out quickly.
Registration is subject to availability and will close on Wednesday, June 22nd at 9:00am.

Registering from another Wharton alumni club? Click here for assistance.

Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.