Pricing isn’t just a number — it’s one of the most powerful strategic levers in your business. It shapes customer perception, drives profitability, and communicates what your venture stands for. Yet for many founders, pricing remains a blind spot.
In this high-impact session, Ed Lee, Founder & CEO of HelloAdvisr, will show how entrepreneurs can build pricing systems that scale.
You’ll learn:
There will also be time for audience questions.
About the Speaker:
Ed Lee is a pricing strategist, author, and the Founder & CEO of HelloAdvisr, a consultancy that helps companies design smarter pricing and monetization systems. His work spans healthtech, fintech, consumer goods, gaming, software, and ecommerce, advising organizations ranging from early-stage startups to global enterprises.
Before starting HelloAdvisr, Ed held pricing and go-to-market leadership roles at LG Electronics Europe and Simon-Kucher, the global leader in pricing strategy consulting. Ed teaches pricing, entrepreneurship, and leadership at Oxford Saïd Business School, UCLA, and LMU, and mentors founders through Techstars, 500 Global, and other accelerators. His book on pricing strategy will be published in 2026.
He holds an MBA from Oxford University, an MSc from the London School of Economics, and a BA from UC San Diego.
When:
Wednesday, March 25, 2026
6:00 PM ET - 6:30 PM ET -- Wine & Cheese/Networking
6:30 PM ET - 7:30 PM ET -- Presentation/Q&A
Where:
Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)
Cost:
WCNY Supporting Members - $26 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $52
Gold & Benefactor Members - $0
- Ross Klenoff, Chair, Wharton Entrepreneurs - Education and Resource Network (WE-EARN)
Notes:
Please reach out if:
Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.
In this high-impact session, Ed Lee, Founder & CEO of HelloAdvisr, will show how entrepreneurs can build pricing systems that scale.
You’ll learn:
- Go-to-market — how pricing fits into your broader go-to-market playbook.
- The Pricing Multiplier System — a framework for aligning pricing with product, market, and operational maturity.
- Pricing as the “Last Mile of Trust” — how pricing becomes the final test of customer confidence and why trust-centered pricing unlocks premium positioning and sustainable growth.
- Real-world applications — examples across SaaS, consumer, and tech-enabled businesses.
There will also be time for audience questions.
About the Speaker:
Ed Lee is a pricing strategist, author, and the Founder & CEO of HelloAdvisr, a consultancy that helps companies design smarter pricing and monetization systems. His work spans healthtech, fintech, consumer goods, gaming, software, and ecommerce, advising organizations ranging from early-stage startups to global enterprises.
Before starting HelloAdvisr, Ed held pricing and go-to-market leadership roles at LG Electronics Europe and Simon-Kucher, the global leader in pricing strategy consulting. Ed teaches pricing, entrepreneurship, and leadership at Oxford Saïd Business School, UCLA, and LMU, and mentors founders through Techstars, 500 Global, and other accelerators. His book on pricing strategy will be published in 2026.
He holds an MBA from Oxford University, an MSc from the London School of Economics, and a BA from UC San Diego.
When:
Wednesday, March 25, 2026
6:00 PM ET - 6:30 PM ET -- Wine & Cheese/Networking
6:30 PM ET - 7:30 PM ET -- Presentation/Q&A
Where:
Midtown location (Note: Address will be sent via email to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile. Please review your profile to confirm that the email address listed is correct.)
Cost:
WCNY Supporting Members - $26 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $52
Gold & Benefactor Members - $0
- Ross Klenoff, Chair, Wharton Entrepreneurs - Education and Resource Network (WE-EARN)
Notes:
Please reach out if:
- You or someone you know would make a great speaker for a future event (not limited to alumni).
- Your company is hiring and you’d like to share the role with alumni and friends.
- Your organization could host a future event (great visibility for your company).
- You’d like to be added to the group’s email list.
Pre-registration is required. Please register early as this event will sell out quickly.
Registration is subject to availability and will close on Wednesday, March 25th at 9:00am.
Registration is subject to availability and will close on Wednesday, March 25th at 9:00am.
Cancellations must be made at least 48-hours (business day) prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.